11 Secret Ways to Make Your Content Go Viral 36

How to Viralize Content_Header

If you would like to learn how to make your content go viral, read my eleven secret ways on how to viralize content. I did an extensive research on this topic, which means you have to read this post in its entirety. Also, make sure you apply these suggestions in your marketing efforts. Test them within your particular niche and monitor the results. Hi there and welcome to my blog.

Today, I would like to share with you what I learned about writing content worthy to be shared on Social media platforms. The Internet world has evolved in leaps and bounds since the birth of Social media. This now makes relying only on Search Engine traffic a thing of the past. Let’s get down to business but first, I have an important announcement to make. See note below.

How to Viralize Content_Header

Making Your Content Go Viral Includes the Following:

  1. Targeting keywords and phrases that people are searching for NOW
  2. Keeping a close lookout on the latest news and trends
  3. Creating unique quality content
  4. Creating viral headlines
  5. Being controversial in your approach
  6. Using images
  7. Creating multiple content on related topics
  8. Using infographics
  9. Evoking emotions within content
  10. Making your content easily shareable
  11. Asking visitors to share your content

How to Viralize Content in 11 Easy Ways

How to Viralize Content

1. Start by targeting keywords and phrases that people are searching for NOW

The best way to target these types of keywords or phrases is by simply staying up to date with the latest news and trends. How do you stay up to date with the latest news and trends?

Keyword Research - Viralizing Content

2. Keep a close lookout on the latest news and trends

This can be done by simply setting up Google Alerts on topics relating to your niche. This will make sure you get email notifications whenever something new relating to the topic of your choice becomes available Online.

Google Alerts - Viralizing Content

You can even take this a step further by simply searching for news sites relating to your niche by conducting regular Google searches for your chosen topic.

3. Create unique quality content

I don’t know how many times you have heard these four important words: Quality content is KING! If your main objective is to get your content shared across the Internet, you better make sure it’s quality content. That alone will definitely need a little boost by publishing high quality unique content. If you don’t know what I mean by this, simply check out the following:

Types of high quality content that your site needs.

Types of success high quality content

This can sometimes prove to be a daunting task but if you know what you are doing, it is much easier than you think. How do you create unique quality content that is worthy of sharing with friends, colleagues, families and everyone you come across? Unique quality content stands a good chance of being shared than something you have already come across before. How do you make it stand out from the rest?

Stand Out From the Rest - How to Viralize Content

Answer to these questions are somewhere within this post. Keep reading to find out more…

4. Compose Viral Headlines

Which one of the following two headlines seems more enticing to you? Which one are you more inclined to click through to my intended content page?

“11 Secret Ways to Make Content Go Viral” or
“How to Viralize Content?”

It really doesn’t take a genius to notice that the first headline is more likely to have a better click through rate as compared to the second one. I am pretty sure you have already come across a post on how to viralize content before. My question is: Have you ever come across a post on “11 Secret Ways to Make Content Go Viral”? The answer is NO.

Depending on your choice of topic, you can get started by using the following examples to create you own viral headlines:

10 Proven Ways to (Lose 10 Pounds Fast)

12 Scientifically Proven Ways to (Lose 1 Pound Per Day)

11 Secrets Everyone Should Know About (Making Content Go Viral)

The Lazy (Man’s) Way to (Riches and Wealth)

You should obviously replace words in brackets with your own.

5. Consider Being Controversial in Your Approach

Controversy always results in interesting and diverse comments on any topic. Would you agree with me when I say that I have the power to literally make small clouds disappear from the sky? As shocking and untrue as this may sound, it is the same kind of thought provoking information that challenges people’s way of thinking. You will nail this if you can put a controversial spin on what would otherwise be a fairly straightforward piece of content or a topic people have already seen many times.

Here’s some thought-provoking ads that reverses the roles of humans and animals and highlighting the message: Don’t treat others the way you don’t want to be treated!

Thought Provoking Ad 1

Thought Provoking Ad 2

Both these images are simply shocking and obviously impossible to ignore. Imagine what would happen if you created content that was just as impossible to ignore as these images. People will definitely be compelled to share it with others. I hope you get a picture of where I am going with this.

6. Use Images

I don’t think I have ever published a post without using at least one image in it. If you asked me why I keep doing this every single time, I would give you the same answer I have given everyone who has asked me before. A picture is worth a thousand words. The fact of the matter is this…people will always process visual information a thousand times faster than normal plain text. Use images as much as you can without defeating the purpose of your content.

Funny Cow Image - Viralize Content

What is the first thing that comes to your mind after seeing the image above? I personally think this cow is asking you if you like what you see. 🙂 You on the other hand might be receiving a totally different message from it.

I guess the difference lies in the fact that there are mostly more colors in images than text which is mostly just black and white. Why do you think we moved away from black and white Televisions to High Definition Color TVs? You should know the answer to that one.

Use of Attractive Image File Types

When singer and songwriter Lana del Rey launched a new Tumblr in 2014, the first post on April 14th was a series of GIFs promoting her new album’s first single. Using her “West Coast” music video, the production team did nothing special than simply creating series of images shown below. These images generated more than 20,000 Tumblr notes. If you understand where your target market is, this type of marketing can be something worth looking into.

7. How About Creating Multiple Content On Related Topics?

Why would you want to create multiple content on related topics? This has a potential of drastically increasing the time a visitor stays on your website. In my case, since I am more inclined to promoting other people’s products and earning “affiliate commissions”, I simply did it in this fashion:

I initially published a post titled: What is Affiliate Marketing and How Does it Work? and later followed with my most comprehensive Wealthy Affiliate review (BOTH THESE LINKS OPEN IN A NEW TAB). This is a perfect example of multiple content on a related topic.

In case you didn’t know, Google keeps tracks of how long visitors stay on your site. Quality content will definitely let people stay longer on your site. It will be and added bonus of you have multiple content on related topics for your visitors to read. The longer visitors stay on your site, the more Google likes you site and higher search engine rankings are also possible.

Your content also stands a good chance of being shared if you have more than one piece of related content.

8. Use Infographics – My favorite

 Infographics are simply the most effective means of creating quality content. As far as this post is concerned, I thought sharing this “Content for SEO” infographic with you. I don’t know if you noticed that I have already used one in this post before.

Example Infographic on Content for SEO

 Brafton's Infographic:

If you haven’t started using infographics on your site’s content, now is a perfect time to start. What I like about using this type of content is the availability of free infographics you can immediately start using Online. All you have to do is perform a simple Google search for: quality content infographic “embed”. You should obviously replace the words “quality content” with your niche or topic choice.

Infographics - How to Viralize Content

What I just shared with you is an incredibly valuable tip on how to find quality content you can use without paying a penny.

9. Evoke Emotions With Your Content

As far as evoking emotions is concerned, I think I have already done my part when I mentioned the importance of using images and being controversial. If your content evokes emotions such as anger, joy, happiness, negativity or even having a positive spin, it is more likely to be shared.

10. Make it Easy for People to Share Your Content

I am almost certain that you have already noticed sharing buttons for Social Media sites on this site. Better yet, I have made absolutely easy for you to share my content by strategically positioning them. I have them placed on the left-hand side and bottom of all posts and pages within this blog. Check out how I have systematically placed my “normal” and “emotional” social sharing buttons on this site.

11. Ask Your Website Visitors to Share Your Content.

You probably know where I am going with this. 🙂 Yes, I would like to take this opportunity and humbly ask you to share this content on your social media profiles. Ask, you shall receive! If you would like to learn more, visit one of my favorite Content Marketing websites at Content Marketing Institute.

Thank you so much for visiting my website and reading my post on eleven secret ways on how to viralize content. I hope you found value in what you learned.

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36 thoughts on “11 Secret Ways to Make Your Content Go Viral

  • Sam

    Very informative article! I’m really interested in your tip about the infographic. As of now I have never utilized those. I agree with you about pictures! They just really help to give your article color and personality. I’ve noticed it has been getting harder to market through keywords as google shifts from exact match keywords to a more topical approach. I can google my exact wording for an article (which is low competition) and the big companies still take the spotlight sometimes. I like this guide and will probably refer back to it soon! Thanks!

    • Peter Mantu Post author

      Hi Sam,

      I am glad you liked this guide on how to make content go viral. Long tail keywords are obviously the way to go when it comes to market using them. Quality content is something that everyone is looking for, not just Google. Always put yourself in your website visitor’s shoes, read your own articles or posts from their angle and see if it gets the message through. If it doesn’t, simply answer the questions you might have by adding them to your article.

      Please check out my post on how to be successful in life and you might learn a thing or two on the subject. All the best to you.

  • Marisa

    Hello Peter

    Wow, what a great article with valuable content!

    I especially like point 8, USE OF INFOGRAPHICS. Are there any license issued if I use them on my website? I don’t want to assume that the images on Google are free to use and will appreciate your feedback.

    • Peter Mantu Post author

      Hi Marisa,

      I am glad you like this post and to answer your question about license issues regarding Google images, I would suggest making one yourself. I know this may sound like foreign language but I can assure you that it’s easier than you think. Here is how you can make one yourself: simply use photo-paint or any image viewer you currently have on your PC or laptop. The size of the image is something you can compare with already existing infographics saturating Google. I did the same thing in one of my posts, my Regal Assets review…you can check it out to learn more.

      Thanks for your comment, if you need more help, do not hesitate to shout. 🙂 All the best to you!

  • Marlene W

    Awesome, absolutely awesome. Thank you so very much for this post.

    I will definitely be studying everything you wrote carefully and implementing each one on my site to get the desired results as you describe possible. I really like what you have here a lot.

    Thank you again for this great site. Great job, and I look forward to much more information and tips from you.

    This stuff is priceless.

    • Peter Mantu Post author

      Hi Marlene,

      Thanks for leaving such an inspiring comment. I am glad you found this information helpful. Again, thank you for your comment, I can only wish the best for you. 🙂

  • larry

    Great information on how to get your content noticed. I have been looking into infographics. If I find the ones for free, can I edit them? How easy are they to edit and do I need a special program to do so? Thank you.

    • Peter Mantu Post author

      Hi Larry,

      Thanks for stopping by and leaving a comment. Editing an infographic is no different from editing an image. That is exactly what it is anyway. An image with information about a specific topic. I like them since they are Pinterest friendly.

  • Kenny Lee

    Thank you for these tips. I’m currently working to improve on my headlines and also creating infographics. Do you have any idea where can I create Pinterest-worthy infographic? I’m very bad at graphic design, so I thought a drag and drop cloud software would do the trick? And just to share, among visitors to my blogpost, those from Pinterest have the most pageviews per session.

    • Peter Mantu Post author

      Hi Kenny,

      I mostly use Microsoft PowerPoint and simply print the slides I have created as images, then combine those images into one Infographic. I hope this helps mate and wish you all the best. Thanks for stopping by and leaving your comment.

  • Emmanuel

    Thanks peter, You have put well what I need for my site. i think this post was directed towards me!
    I have always given it all my best in searching for images for my post. Most of them seem to require payment to use them. I mean, I am just in my childhood stage as for as content writing and going for pain images now looks to be expensive.
    Kindly give me reference to where I can get free images for my website. Thanks.

    • Peter Mantu Post author

      Hi Emmanuel,

      Thanks for stopping by mate. It seems like you are mostly struggling with images when you can actually make them using any image maker. You have a free image maker on your laptop right now. If you would like to make “gif” images, simply Google “how to make free gif images. I hope this helps.

  • Kristina

    Great post! Gave me some great ideas because I do not seem to be getting much traffic. I was wondering if you would teach me how to add links to social media?

    • Peter Mantu Post author

      Hi Kristina,

      Thanks for your comment. As far as getting traffic is concerned, I would advise you to go through the entire Lessons within Wealthy Affiliate. Getting traffic is not difficult at all. In a nutshell, write for people, not search engines. I suppose this is one of the reasons why you landed on my website and not someone else’s. Don’t overthink this, simply put yourself in your prospect’s shoes and answer possible questions they might have. You will nail once you realize that information you share is primarily about them, not search engines.

      I hope I have shed some light and trust you will find what I just shared useful. I wish you all the best Kristina. 🙂

  • David


    this is a great article! Thank you for all mentioned tips, they are definitely useful for everyone who wants to create a successful website.

    • Peter Mantu Post author

      Hi David,

      Thank you so much for your comment. Your words are simply encouraging…I am glad you found this information helpful and wish you all the best with your endeavors.

  • Beatriz Sanchez-Jauregui

    This is an amazing article with extremely useful tips. I will definitely save this to take it into considerations for my upcoming posts. I really appreciate you taking the time to make your research and sharing these awesome secrets for everyone to benefit from.

    • Peter Mantu Post author

      Hi Beatriz Sanchez-Jauregui,

      I like how you wrote your full name in the comment section…I like to do the same. 🙂 Thank you for your comment and it gives me such great pleasure knowing that I have made a positive impact on someone else’s live. If you really found this helpful, then I guess I have accomplished half of my mission. All the best to you!

  • Ronald Kennedy

    Hi Peter
    As an online marketer and author for a number of years, I’m always viewing many sites that would relate to a person’s online success. Your site touched on all aspects regarding ranking high with Google and other search engines. If the eager beginner read your information first, before starting their marketing journey, they would guarantee themselves a good running start. I even took a couple of notes myself. Infographics really caught my eye. I’ll look more into this. Thanks for putting together this valuable info.

    • Peter Mantu Post author

      Hi Ronald,

      You have absolutely no idea how much it meant to me hearing such inspiring words from you. Thank you so much for you your comment and I am super excited that you found what I shared just as useful as I thought it would be. I wish you all the best mate.

  • Julius

    This is excatly what I needed, pretty much everything you need to know is here.

    However, I think the “viralize” thing doesn’t really come to new sites. You have to earn the respect before such things come to place.

    • Peter Mantu Post author

      Hi Julius,

      Let me start off by expressing my reaction to your comment…Wow! Really? Is this exactly what you needed? I am really humbled by this and also glad you found it useful. Thanks for your comment mate. If I may add, I really think the concept of viralizing content or any piece of information purely depends on a number of factors. Some of them have already been mentioned in the post above. Content can go viral without your intention. What do you call that?

  • Jay

    Wow, very in-depth blog you have here! The information you have is also spot on. I’ve actually not made an infographic before…is it difficult to do? Also, another resource someone may be interested in is Google Trends. They could look up different parts of their niche using keywords that are related, and see what people think about them over time, according to Google. It’s a nice little time series to have in your back pocket 😀

    • Peter Mantu Post author

      Hi Jay,

      You are quite right about Google Trends being one of the nice, little but powerful tools to use in this case. About making infographics…it’s not difficult at all. You already have an image-maker on your laptop or PC. I am almost certain you also have PowerPoint installed as well. An infographic is simply and image with information on it. There is nothing more to it than that. What I like about them is how they appear on Pinterest after sharing. You should try make one and see how it goes…

      Thanks for your comment Jay, I wish you all the best.

  • Lyndsay

    I really like your website it’s very informative and the way that you pull people in by the tiltle of your post is a great marketing strategy!! GREAT JOB!

    • Peter Mantu Post author

      Thank you so much Lyndsay. I am glad you like this website. Would you like me to help you with a website design? 😉

  • Matt

    Wow Peter, these are very solid solid tips. I think the infographic one, the viral title one and the controversal topic ones are the ones I liked the best. People, including me certainly love controversal topics and infographics. Its human nature!

    • Peter Mantu Post author

      Hey Matt,

      I am glad to see your face again and thanks for leaving your comment mate! I am glad you found something of value from what I just shared. All the best to you.

  • Johnny

    Wow! This site is really amazing! You can learn so many valuable things in regards to creating a successful money making website! I will definitely be saving this site as one of my favorites and will constantly check back with it see what else is new. But, so far with what everything this site already has is truly great and I am eager to learn more from all of this content!

    Keep up the good work!

    Sincerely, Jonathan

    • Peter Mantu Post author

      Hi Johnny,

      Thanks for encouraging comment. I am glad you found information I share as valuable and helpful as I intended it to be. Also, I would like to extend my gratitude to you for leaving your comment, it means a lot to me. All the best to you mate!

  • Lee

    Thank you ! Great site. I got so much out of it even if I didn’t understand what to do with most of it , I am going to give some a go ! Cheers Lee

  • Owain

    Some very good points you have made here. I particularly like point 4 with regard to making viral headlines, that’s something that I will need to consider with my site. Thanks for the informative post.

    • Peter Mantu Post author

      Hi Owain,

      Thanks for stopping by and leaving a comment on this post. I just wanted to highlight that Viral headlines do not guarantee that your content will be shared if it’s not quality content. My advice is to collectively implement all these suggestions for maximum chance of getting your content shared. Don’t get me wrong, it’s still up to your readers whether they want to share your content or not.

      Thanks again for your comment and I wish you all the best mate!