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Really, how much does it cost to advertise on Facebook or Google? Well, I have decided to share my knowledge of Online advertising, coupled with conducting one of the most in-depth researches with a clear intention of providing the most comprehensive answer to this question. Hi there, my name is Peter Mantu and I am now at your service. If you are here, you are either asking yourself one of these two questions: How much do ads on Google cost? or How much does Facebook advertising cost? There is no need to worry as I have a comprehensive answer for both questions.I would appreciate it if you can leave me your honest comments at the bottom of this page.
On the search network, expect and average cost per click in Google AdWords to be anywhere between $1.00 and $2.00. On the Display Network, expect an average Cost Per Click of anything under $1. Additionally, the most expensive keywords in AdWords and Bing Ads cost $50.00 or more per click.
The cost of advertising on Facebook simply depends on an individual or company budget. You can start a Facebook advertising campaign for as little as $10.00.
Read further for more details.
Important Announcement: Since you are on this page, I know you already have a product, an offer to make or a website you would like to advertise or promote. Would it really hurt to check out this Wealthy Affiliate review before reading any further? It’s all about teaching people how I make money Online for FREE. I promise you will not regret it. You can always continue reading in a few minutes. 🙂
Let’s get down to business by first showing you what to expect in case you wanted to see your ad on Facebook. I’ll get to Google advertising in a few minutes. I assume that you already know how ads and where ads are displayed on both Facebook and Google. If not, study the images below to get a feel of what your ads will look like once they are published either on Facebook or Google.
How Much Does it Cost to Advertise on Facebook?
First and foremost, advertising on Facebook can be done in two different ways:
- Free Method of Advertising on Facebook
As it’s always the case with any type of free advertising, this is the most tedious way of getting your word out. If you have a service or product that you want accessed in the shortest time possible, this is not the way to do it as it will take ages before people get to know about it. Don’t get me wrong here, this method still works if you are only starting out with whatever business or advertising you are interested in.
Free advertising on Facebook involves posting links on groups, requesting “LIKES” on your Facebook personal or business pages from friends while hoping that they will share your posts with their friends. This method of advertising is an extremely broad, non-targeted way of getting potential prospects. The main reason most Facebook pages would want someone to “LIKE” their page is credibility. People tend to “LIKE” what most people already like. I don’t. I simply like to get things done effectively, as fast as I possible can.
- Paid Method of Advertising on Facebook
If you are interested in paid Facebook advertising, then the following piece of information is meant for you. But first, here is a little interesting fact you should also know about concerning Facebook. At the time of writing this post, Statista.com confirms that Facebook has over one billion (over 1,000 000 000 Facebook accounts) active users. If you somehow fail to comprehend what these figures mean, perhaps you should think about what a million looks like, then multiply that by a thousand. If this is still a difficult task for you, then I assume imagining a group of one thousand people should be easy enough…except you will have to multiply that by one million to get to one billion.
Now that we have this interesting fact out of the way, I thought I should also mention that the actual figure is approximately one and a half billion active Facebook users (1,500 000 000 in digits). That is another five hundred million active users. You have to excuse me guys, I am pretty sure that there are people who simply didn’t know about all this. The only reason why I am emphasizing this is to give people a clear picture of the possibilities that lie within Facebook advertising. Nothing stops you from advertising to everyone on Facebook, if you can afford it. Which brings me to the juicy part of this topic on Facebook advertising costs.
There is a lot of factors involved in this whole Facebook advertising process, but the most basic factor is the bidding methods. Before I get into the bidding process and how it works, you should know that Facebook now allows advertisers to set a maximum budget they are comfortable with at the time of creating an advertising campaign. I am sure everybody would really like this feature as we all have wallets of different sizes and shapes, and pockets of different depths too. Before this feature was introduced, your ads would run continuously until you decide to manually stop or cancel them.
Imagine leaving an ad to run continuously for a whole month only to be presented with a nice Facebook advertising bill of twenty thousand dollars or more. What would you do if this happened? I bet you would instantly despise this amazingly beautiful social media platform called Facebook and start calling it names like “The Big Blue Cash Sucking Machine”. So, let us all be glad that we can now control our budget when creating advertising campaigns on Facebook.
Two Types of Bidding methods Involved in Facebook Advertising:
- CPC – Cost per Click
Cost per click method of bidding generally ranges from $0.5 (fifty cents) to $5.00 (five dollars) per click. This is my most recommended method of bidding for a simple reason that I only pay when someone actually clicks on my ad. There are techniques involved where you can literally take this down to pennies where you end up paying $0.02 (two cents) to $0.04 (four cents) per click. Yes, two to four cents per click is what you can end up paying for your clicked ads and I will explain how this can be achieved in a few minutes. I have done this before, so I know what I am talking about here.
- CPM – Cost per Thousand Impressions
In this type of bidding you will pay whatever Facebook suggests for your type of business every time your ad is shown to one thousand people. Notice that I said “type of business” as this differs from one business type to the next. Do you need more explanation on this? I think you do and what I mean by this is that Facebook charges big retail stores like Best Buy or Target a higher advertising cost than they would charge an average food company. Local businesses are also charged a higher advertising cost since they are obviously more targeted due a less broad audience, which simply means Facebook expects them to make a reasonable Return on Investment with their ad campaigns.
With CPM, you will be charged according to the suggested bid once your ad has been seen by one thousand people regardless of whether a person clicked on your advertisement or not. As long as one thousand people saw your ad, you will pay. This is what CPM is all about. I know what you are thinking…you don’t like this type of bidding. Hang on a second here, I said earlier that I was going to reveal to you how to end up paying two cents to four cents per click. This is how you should do it and it’s actually easier than you think.
How to Lower Your Cost per Click for Your Facebook Advertising Campaigns
This is the same method used by thousands of people across the globe to make thousands of dollars Online using Facebook ads. These people are able to send an avalanche of targeted traffic to their websites using some of the most cutting-edge Facebook advertising insights and techniques only known to a select few.
Remember the following paragraph and make sure you fully understand what I share:
Referring back to bidding methods above, you will notice from the images provided that the initial suggested Cost per Click is lower than the suggested Cost per Thousand Impressions. This is the main thing that misleads many advertisers into making an error of selecting the “Cost per Click” as their final bidding choice, an error I am about to explain in detail below.
Unless you know that your product or service is already selling like hot cakes elsewhere, always start your Facebook advertising campaigns using CPM (Cost per Thousand Impressions) as your initial bidding method. This is one way of checking if a large group of people is really interested in your product or not. Also, this is another way of checking to see whether your product can actually generate a sale even before Facebook charges you for receiving a thousand impressions.
As soon as you notice a considerable amount of clicks on your ad which will increase your “click through rate” (CTR of 0.13), flip the switch and start bidding using Cost per Click. Again, using the “optimized for clicks” image above, you will notice that the initial suggested cost per click bid is $0.19 to $0.43. Once the switch is made from CPM to CPC, you will now have your Facebook ad running for pennies like two cents while you rake in the cash. Try this for yourself and see how it works.
Also remember to use compelling images related to your ad. An image contributes more that sixty percent (60%) of your ad campaign’s success or failure. I really hope this helped as far as Facebook advertising cost is concerned. To answer your question about how much is costs to advertise on Facebook, it costs as much as you can afford. If you can afford to test the waters with a twenty dollar ($20.00) budget, feel free to do so.
How Much Does it Cost to Advertise on Google?
Pardon me if I am wrong, but the real reason we all build websites and blogs is to provide information and services to a larger, broader Online audience than we normally would if we were only focusing on an offline audience. I want to help you as much as I have also been helped by others who provided me with the same service and information I needed, at the time when I needed it the most. Please excuse me for a moment, there is a valid point in what I am trying to say here. Would you like your services, products or information to reach a large audience in the fastest way possible? If your answer is Yes, then I have good news for you. All you need to do to achieve this is ask yourself the following question:
How can I provide quality value at a larger quantity in the shortest time possible?
If you can have a concrete answer to the question above, then you are destined to succeed with everything you touch. Enough preaching Peter, are you going to tell us how much it costs to advertise on Google or what? Yes, let’s do this!
How much do ads on Google cost?
If you already have a website that needs free Google traffic, then learning the ins and outs of how to rank easily in 2016 and beyond using Project Supremacy is what you need to focus your attention on. Otherwise, you can read further on Google advertising costs.
The shortest answer to this question is this: The actual cost for placing your ads in the Google search network depends largely on industry and category related keywords which average between $1.00 (one dollar) and $2.00 (two dollars). Explaining what I mean by the above is another answer which is a little bit longer than the one I have provided before. Keywords are words or phrases that people type in search engines such as Google when looking for answers. You might want to do a bit of keyword research before starting your Google advertising campaign.
If you didn’t know, the most expensive category in Google ad placements is insurance which costs $54.21 (fifty four dollars and twenty one cents) per click, followed by mortgage at $47.12 (forty seven dollars and twelve cents) per click, then comes loans at $44.28 (forty four dollars and twenty eight cents) per click.
More details on different categories can be found at Techcrunch.com.
I know that the above might scare you away from creating an AdWords campaign but it really shouldn’t as most search terms will not cost you anything close the figures I mentioned above. Also, as with Facebook ads; a well and carefully built campaign will elicit high click through rates resulting in a much lower cost per click. Details on how you can automatically generate highly targeted, profitable AdWords campaigns with low cost per click can be found below:
How much does it cost to advertise on Facebook or Google? I would like to believe I have answered this question to the best of my potential and also hope you enjoyed reading this post as much as I enjoyed composing and publishing it. I wish you all the best with your businesses and would love to hear your comments below.
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Also see this post on paid traffic sources